What does your company specialize in?
We are sound designers who translate concepts into acoustic experiences, and composers who write scores that move the heart & mind. We strongly believe a video’s sound design is half of the viewer’s cinema experience, and it’s important to complement the on-screen action to convey a powerful emotion. Our projects often lead us to compose scores for a variety of movies, commercial work, and we’re always looking to diversify our day-to-day by introducing new mediums to develop immersive audio experiences for.
What is the company’s name and origin? Our company name is ‘Parallel Sound’. It originates from the practice of working in tandem with the motion picture we’re working for. Sound design should work in parallel with the video, matching it’s tone and pacing without feeling overwhelming. We wanted to showcase our values for creating a score that is parallel to the audience’s visual experience.
How does your team integrate into a production?
The team is primarily divided on working for commercials and more recently for video game developers. For commercials, we take finished production shots and develop proposals before the video gets edited – workings tightly with the directions and producers behind each production in our downtown offices in Portland. In the last few years, we’ve begun to explore video game soundtracks, providing an interesting challenge that requires us to be more involved in the development process, and create tracks that can be infinitely looped before the player reached a critical impact point.
Who is your target audience, and how do they discover you?
Our target audience is mainly film producers and developers within small indie companies looking to score their work. A majority of our current clients discover us through previous networks that we’ve built as a team, but we’re hoping to change that in the future as we expand. As we expand into other industries, we want our brand to scale with the work we take on. Our current identity design conveys a first impression that we produce classical music, creating the appearance that we aren’t able to adapt for VR, film, and immersive environment experiences. We are hoping to create an identity design that encomposses are abilitity to scale into new lines of work.
Who are your competitors, and how are you different?
Our competitors are other sound houses in the Portland area, and more recently indie artists from BandCamp that tackle larger projects without studio affiliation. While we don’t directly compete, the market is becoming saturated and clients have more options to choose from. This being said, we offer a high quality service that is hard to match in this industry. Our staff has a large scope of collective experience – the film industry, commercial work, video-games, and sound mastering – so we are never caught in a moment where we are limited by our technical capabilities.
What are your goals with this project?
We are eager to change our logo design for Parallel Sound. We want our visual identity to showcase our multi-talented team, and make it easier for potential clients to recognize our work across the different mediums it’s published on.
