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Jeff Smoll – Thirty Day Logo Challenge

By August 14, 2018 No Comments

Jeff Smoll is a graphic designer with experience designing identities, packaging, and graphic art. He recently completed our thirty-day logo challenge and has showcased his flexibility in designing for wide range of businesses. Jeff can execute a beautiful design for a company in the beauty industry and then pivot towards designing for a tech company without losing focus of each brand’s individuality. It’s been a pleasure to follow his progression on Instagram and visually see how he solved each of the creative briefs we sent to him.

We’re going to link his daily progressions below. Follow his Instagram to always see his latest logo design.

#logocore Challenge #2: ZeldaGuide, a community website for the Legend of Zelda games. In this fictional prompt, the client requested that the Zelda franchise be implied stylistically, without actually using the same typestyle, so I created an iconic logo that incorporates the shield from Zelda and a custom wordmark that hints at the typographic style of the Zelda franchise, but in a more modern way. . . . . . . . . . . . . . #design #graphicdesign #graphicdesigner #logo #logomark #logotype #logodesigner #logoinspirations #logoinspiration #thirtylogos #dailylogo #logoplace #logoexcellent #logoawesome #branding #brandidentity #brandidentitydesign #corporateidentity #identitydesign #visualidentity #vector #vectordesign #type #typography #typedesign #zelda #legendofzelda #zeldaguide @logocore

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#logocore Challenge #9: Scarlet, visual effects studio. Part of the brief was for the logo to be adaptable as the company branches out into new departments. For this challenge, I wanted to do a custom-drawn wordmark with experimental typography that has a digital look to it. I also wanted to avoid using red because I felt it was expected and a little on-the-nose, so I went with green-screen green, which I felt was fitting for the space. . . . . . . . . . . . . . #design #graphicdesign #logo #logomark #logotype #logodesigner #logoinspirations #logoinspiration #logoinspire #thirtylogos #dailylogo #logoplace #logoexcellent #logoawesome #logobold #logoxpose #logonew #brandidentity #brandidentitydesign #corporateidentity #identitydesign #visualidentity #vector #vectordesign #type #typography #typedesign #fontdesign @logocore

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#logocore Challenge #12: Crisp Decor. Crisp Decor is a blog that focuses on minimalist interior decor, so I wanted the logo to reflect minimalism. I also wanted the entire logo to be encased in a circular format because it needs to work well as a profile picture on Tumblr, Medium, and Instagram. Splitting a circle into letters C and D feels like a simple and elegant solution. . . . . . . . . . . . . . #design #graphicdesign #logo #logomark #logotype #logodesigner #logoinspirations #logoinspiration #logoinspire #thirtylogos #dailylogo #logoplace #logoexcellent #logoawesome #logobold #logoxpose #logonew #brandidentity #brandidentitydesign #corporateidentity #identitydesign #visualidentity #vector #vectordesign #type #typography #typedesign #minimalism @logocore

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#logocore Challenge #13: Sound 360, a startup that develops surround-sound speakers that map 360-degree videos and VR. The client requested a logo that conveys the vastness of 360-degree sound and utilizes a 'sci-fi' typestyle. I knew exactly how I wanted this logo to look, but I wasn't sure how to achieve it, so I looked at some tutorials to see how to use 3D tools to accomplish the effect. So, thanks to @logocore, I leaned a new trick today! I would love to figure out how to animate this logo to make the soundwave spin on its axis, but that is currently out of my wheelhouse. . . . . . . . . . . . . . #design #graphicdesign #logo #logomark #logotype #logodesigner #logoinspirations #logoinspiration #logoinspire #thirtylogos #dailylogo #logoplace #logoexcellent #logoawesome #logobold #logoxpose #logonew #brandidentity #brandidentitydesign #corporateidentity #identitydesign #visualidentity #vector #vectordesign #type #typography #typedesign #surroundsound

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#logocore Challenge #15: Ethereum Academics, an online school for the Ethereum network. The client wanted the logo to tie in with the existing Ethereum logo. I did not want to use the Ethereum logo in its entirety, so I created an entirely new logo that stylistically speaks to said logo. The client also specifically asked to avoid using stereotypical images like a brain or graduation cap. I felt that a torch of enlightenment was a much more sophisticated symbol for higher education. . . . . . . . . . . . . . #design #graphicdesign #logo #logomark #logotype #logodesigner #logoinspirations #logoinspiration #logoinspire #thirtylogos #dailylogo #logoplace #logoexcellent #logoawesome #logobold #logoxpose #logonew #brandidentity #brandidentitydesign #corporateidentity #identitydesign #visualidentity #vectordesign #typography #ethereum #blockchain #bitcoin #crypto @logocore

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Follow Jeff Smoll on Instagram to stay updated with his works. You can also participate in this challenge yourself!

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