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Hey, my name is Kiril

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and this is going to be

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an introduction to LogoCore’s Masterclass.

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I am recording this video

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just to give you

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a bit of a better insight into

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of how this entire course is going to work.

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What you can expect to learn

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and pretty much give you a better introduction

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to this entire system as opposed

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to you just clicking

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around our site

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and getting lost, confused,

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and asking us for updates.

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So hopefully, this video can clear

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all of your questions up!

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To begin with, this entire course

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is going to be hosted on logocore.com/curriculum

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If we ever want to share with you an update

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or give you some more homework to work on

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or even have another video that we want to share with you

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it is all going to happen from this page.

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You don’t have to go anywhere else.

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Everything will always be hosted on this page

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to make life a bit easier.

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On the top right,

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you’re going to have course progress

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which will slowly fill up

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as you complete more videos

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and the first section of

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all of these little blue cubes

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are going to start talking about

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an introduction to Illustrator

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and really give you a chance to dive into each lesson.

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With each lesson, there will be attached homework,

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source files, corriculam material,

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and it is all going to happen lesson by lesson

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as you go through all of these numbered curriculum lessons.

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Keep in mind, some of the lessons,

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like user interface,

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might have 5 videos in them

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but all will be on the same topic

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of user interfaces.

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So we gona talk about the illustrator portion,

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dive into more complicated vectors,

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dive into the creative brief.

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( I have a dropbox paper here )

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We gona go into the pen tool the basics,

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the vectors will talk about RGB,

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color pallets, you will learn about it very soon,

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then we will start talking about design theory

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which stars to be a bit more complicated on

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the more complicated side of logo design

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when we will start discassing on

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what actually creates a good logo

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and how we can get to those sort of practices.

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But by then,

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you will have a very good understanding

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of how it actually fix any types of logos

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and you will be on your way

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to have a good understanding.

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Then we will proceed with the case study.

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We will take an example creative brief

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and work with the cliet

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and really see how

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to take a client who is just

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emailing you about the project

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leading to generate a creative brief,

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research the project, scatch the project,

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preproduction the final inturation

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until we have the final logo design.

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And the cool thing is

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that with this case study

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even though I am showing the project

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that may have been recorded a month ago

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and of course, you can not replicate it

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because you are seeing myself work on the project live.

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We do have a lot of creative briefs for you

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to choose from.

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So, all of these green boxes represent

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mock client scenario that you can download,

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go through, let’s see if I can open one right now,

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they represent the realistic creative briefs

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that you can practice on,

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take a look at the questions,

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the answers these scenarios provide

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and see if you can develope a logo

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for these types of companies

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and while looking at me

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tackle a similar creative brief

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you will have your own creative brief

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which you can practice on.

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And the cool thing is

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( because, LogoRore has been around for 4 years now )

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some of the briefs parallel sound

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have around like 400 logos design for it.

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So with many logos it gives you a good perspective

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if you are creating something unique,

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something that has not been done before,

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or something that should be polished up

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because you do not want to avoid the mistakes

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that you see in the previous student works.

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It is a very good way to practice

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and become a better designer

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as you watch the videos.

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After we go to the case study

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we will start talking about style guides,

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which when we start preparing

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this lager brand presentations

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so you can use these presentations

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to explain to a large company,

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how they should use your logo,

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where your logo can be used,

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how the logo should be used,

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by whom it can be used.

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The style guide really answer all of these questions

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and really brings up the value

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of the brand designer

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because only a brand designer can create

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these large booklets with

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really detailed information about

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how this logo should be used to

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maximized the companies profits or

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make sure that no one will see the company logo

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and be confused about who it belongs to,

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or the type of messages it conveys.

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Style guide conveys all of that information.

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Then we gona proceed into the presentation section

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when we going to tale the logo

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and create mockups and

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create a story around your logo,

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because even the final logo might cool for Instagram post

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it might not get you into the client

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you might not get featured on Behance

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and it might be just like a onetime thing.

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WIth a presentation we can tell a story,

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introduce new users or viewers to your design prosses,

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how you came up with the logo design,

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why you created a curtain design decisions

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and at the end of it

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you are going to have a beautiful presentation

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that you can hopefully post on Behance your portfolio

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and we can get you a future on Behance

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showing your work to a broader community

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and without being sent, perhaps, to a few clients.

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In this world of free lands

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everything is getting more and more complicated,

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free landsers are being hackled about

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their rates that they been lowered,

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there is a contract being involved, invoices being involved

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and it is important to know your values as a designer,

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how you can protect yourself

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and how you can get a very great rates to

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give you the time and the room to develop

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a world winning logos

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without being squeezed into a two-hour room

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or a period where you quickly

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have to come up with an idea

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because you did not get enough money

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or funds for you self to work on

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the project 2 weeks, 3 weeks, 2 months,

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whenever it may be…

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So, we gona talk about rates, pitching,

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how to send emails,

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how to get cliemts through cold emails,

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invoicing and contracts

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just so you have a very good understanding

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how to protect your self legally

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and make sure that you discase with your client

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about any types of terms that you want to include

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when you finish up the project.

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Les’s say that if the clients showcase the logo

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on some kind of portfolio site

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you want to make sure that

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your name is included.

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You want to make sure that

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you can post that logo to your own

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portfolio site without being suid or

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taken down by the client with the DMCA .

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It is important to protect yourself and know

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what you should be fiting for

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before you get paid

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and before you cape on the project.

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We gona cover all of these step by step

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easy to understand

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what template you can later download ,

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you just have to understand the theory and

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we will provide all of the paper works

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you do not have to spend hours searching online

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how to properly frase this certain section of the contract.

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We gona make it super easy for you.

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This is going to be a very new edition to LogoCore.

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We gona start talking about the portfolios,

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because we have noticed that

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all of the students can produce great work

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but they can not sell their work.

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And after they are trying to sell the work

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their portfolio does not have

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an email links,

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it is broken, it is blocked by Google,

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and it is very important to make sure

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that your logo, your brand and your portfolio

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are all outstanding, just so you can have a very stable

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courier as a free landser

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and you are not scraming around Dribble

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trying to get a new client’ job.

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Have your own portfolio

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and owning your own site

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and seeing how users come to your site,

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if they are clicking on ,

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what their interested in,

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maybe you have a bad project, maybe you have a good project.

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Theis entire section of portfolios

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will cover these ideas

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and make sure you have a long-term

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standing career as a free landcer without being sued,

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depending on the third party services for clients.

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That is going to be the introduction

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for the actual course flow.

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The idea is if you are the master class student

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we will give you the homework, the videos

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and you are just going to be a very self-taught.

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You are going through these lessons, move on to the next lesson

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and slowly move your way down

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until you get the curriculum of the grids,

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where you going to learn about golden ratios,

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and how to properly work with grids in Illustrator.

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You can complete the motions design section

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and you are pretty much free

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to do whatever you want from there.

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If you want to practice how to create the briefs

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you have full freedom.

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If you want to work on your portfolio-

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you have full freedom.

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You can really presume brand design

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however you want without too much of

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LogoCore supervision or help.

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If you are mentorship or guided student

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it is a completely different story.

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When you are going to start completing and watching the videos

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will be asking to send us your homework

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so we can send personalized video feedback

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back to you,

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make sure that you have not made any mistakes,

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there are not any issues that we have to really tackle

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before head, before we move into sections

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like clients creative briefs

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and the entire course becomes less self-taught

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and more supervised by me

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and other staff members at LogoCore.

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You will be assigned to a certain designer

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and you will work with them

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to really make sure that

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your work is polished on point

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and that you are not making any silly mistakes.

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We have homework for all these sections

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and we would ask you if you are

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a mentorship or guided student

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to submit every single piece of homework

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so we can track how well you are doing,

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if you need any additional help

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and really make sure that

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you are selling yourself up

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for successful free lands career.

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If you are a mentorship as well

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we have a lot of personal style guides

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and project file that we share with you

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just to make your life easier

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when you start tackling larger style guide projects

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just to save your time.

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So , we have a few cool things for

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mentorship and guidens students :

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we have a client presentations,

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social media presentations,

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user interface mockups,

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we have brand guide templates

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available to download as well …

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The sample contract all the scripts

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are available to all students

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that all of you have a resources

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at least to start a successful free lands career

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even though we might not just have a time to

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individually record video feedback.

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Keep in mind

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no matter what level student you are

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you are always welcome and

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very much encouraged to send us an email,

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send us questions and we hopefully get you back on track,

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answer them and make sure you are billing yourself up

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for a successful free lands career.

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You can do that all through email

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that is the way we run the LogoCore

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so you see these little parents right here “send message”.

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If you click on it you will be prompted to

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“enter your details ” and “enter your question”

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and will instantly receive it.

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It will go to inbox and we will start

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tackling them every single day in the morning.

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You can usually expect LogoCore

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to answer emails in 1-3 business days.

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We usually try for 1 business day

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but sometimes we get a lot of questions

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and answering one student, sometimes tales us

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up to 2 hours to properly understand the problem,

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record proper video feedback to them

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and then to continue the discussion.

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If we have 10 students in one day emailing us

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it gets really tough,

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so we can have a 1 to 3 business days buffer.

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We often showcase student work on the Instagram, on the Facebook,

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so you can submit your work as well

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and it will post it down here,

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we will post it on Instagram, we will post it on Facebook

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and that way you can connect with more students as well.

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Speaking of students we have

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a lot of resources at LogoCore

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to help you to understand

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the visual identity design a bit better.

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So the cool thing is that we have a community

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you can join for free

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in discord channel

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and you can connect with other designers,

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share your work,

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ask for help that does not include a LogoCore instructors

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and generally, meet other designers

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and hopefully, create some new friendships.

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Because if you have a lot of friends

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and you are really shearing your work

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and pushing each other

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you just going to have a much easier time of logo design.

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Learning alone is not really fun

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so, hopefully the community

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can help you to get more reworded

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and more interested in the design

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when you are friends to pack you up.

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We also have designer tools

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and this is just a very long list of tools

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that we compile and

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we wont to share with logo designers.

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So these designer tools include

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everything from vectoring software

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to mockups, we really recommend,

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free landcing sites to help you lend job,

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portfolio sites,

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the community you can joint,

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where you can get domains

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for your own site, your own portfolio,

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hosting, services to get you paid.

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All sort of things.

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I things it is very helpful

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and it is good to have everything on one page

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just so if you need a mockup

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and you can not really find a great mockup online

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you are always know

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that there is a site onLogoCore,

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we can quickly go through sites to find

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the exact image that you want.

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The Logo challenge is a cool this as well.

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If you want to practice a logo design

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and you are really are starting to run out of

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another creative briefs

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we have a school program

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where you can just submit your email

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and LogoCore designers

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for the next 30 days

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will send you very cool and unique creative brief

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which you can read, trying to understand

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the company a bit more

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and the challenge is

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that you can submit

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a final polished logo

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00:13:35,669 –> 00:13:38,439
back to LogoCore

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to kind of complete and answer the brief

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before the next day will you receive the next logo challenge.

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It pushes you through your limits

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and see how fast you can work,

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and how fast you can actually come up with your ideas.

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We also have a HUGE discount on Adobe products

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which is supper cool.

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So, instead of paying $53.00 a month

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for Photoshop, Illustrator, Aftereffects, Behance portfolio

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00:14:07,109 –> 00:14:08,639
and all of the apps

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you can get everything for the lower price of

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$20.00 per month

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so, that is around 60% discount

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and it is supper worth it.

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Just click Adoby, sign up through us

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and you will get a discount.

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And finally,

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we have pricing calculator.

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This is my favorite additions

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that we add to LogoCore .

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Pricing calculator allows you

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to submit your client project,

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00:14:33,779 –> 00:14:35,229
that you trying to tackle

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00:14:35,229 –> 00:14:38,139
and this is one of our own creative briefs

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that is our real client project

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that you have been payed for.

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00:14:41,329 –> 00:14:43,269
You can write the area of business,

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the project, how much you understand

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about the client,

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00:14:46,369 –> 00:14:48,099
if it is a small start-up,

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00:14:48,099 –> 00:14:51,059
if you had an experience before

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and this calculator combines all of the info

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00:14:54,229 –> 00:14:58,109
and tries how much you should be charging.

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We have collected around 30,000 entry so far

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00:15:01,389 –> 00:15:02,259
and I have to say

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it is around 80% accurate

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because we combine your information,

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we use the calculator and a very sufesticated system

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to guess the rate

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00:15:11,249 –> 00:15:13,609
and we look at other designers rates

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00:15:13,609 –> 00:15:16,519
next to you or in the same neighboring country core

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working on similar projects and

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00:15:18,469 –> 00:15:20,019
trying to push your rate

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00:15:20,019 –> 00:15:21,109
closer to their’s,

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00:15:21,109 –> 00:15:22,409
so you are not charging

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too low or so much

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00:15:24,159 –> 00:15:26,179
that you might not win that client.

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Personally, I think it is a very cool tool

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00:15:28,589 –> 00:15:30,489
and it will help you to really bust your confidence

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00:15:30,489 –> 00:15:32,079
if you ever working with a client

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00:15:32,079 –> 00:15:32,999
and it feels like

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you should not be charging $200.00

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00:15:35,109 –> 00:15:37,379
for this company that has 20 employees

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00:15:37,379 –> 00:15:39,519
but do this calculator.

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It shows that you can be charging $900

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00:15:42,369 –> 00:15:43,279
and all of a sudden

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00:15:43,279 –> 00:15:45,719
your self-esteem goes up

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00:15:45,719 –> 00:15:46,869
and you are able to charge

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00:15:46,869 –> 00:15:48,099
what you are actually worth

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and not what you are actually think

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00:15:50,399 –> 00:15:52,059
the client is willing to pay.

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Which is a very important think in

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00:15:53,779 –> 00:15:55,119
logo design and

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00:15:55,119 –> 00:15:56,829
really any type of feel is

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00:15:56,829 –> 00:16:02,849
that you have to know your worth.

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That is the whole basic of LogoCore.

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00:16:05,319 –> 00:16:08,478
I am going to be teaching the rest of the lessons.

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00:16:08,478 –> 00:16:13,568
Remember, you can always open up the curriculum site,

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00:16:13,568 –> 00:16:15,448
like I have here.

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00:16:15,448 –> 00:16:17,618
Just click “log in” from the top.

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00:16:17,618 –> 00:16:20,708
You can go to the curriculum portion

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00:16:20,708 –> 00:16:24,338
and just start tackling the videos

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00:16:24,338 –> 00:16:26,058
one by one down here.

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00:16:26,058 –> 00:16:28,218
You can send me homework through the video itself

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00:16:28,218 –> 00:16:30,368
or scroll down all the way to the bottom

448
00:16:30,368 –> 00:16:31,798
and you will see

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00:16:31,798 –> 00:16:34,508
there will be a section here

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00:16:34,508 –> 00:16:36,168
to submit your homework.

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00:16:36,168 –> 00:16:38,118
Homework for general, animation

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00:16:38,118 –> 00:16:40,368
is slightly different.

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00:16:40,368 –> 00:16:41,918
It … many more files

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00:16:41,918 –> 00:16:43,918
and if you need any design feedback,

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00:16:43,918 –> 00:16:45,748
if you are working on the personal project

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00:16:45,748 –> 00:16:47,678
for your university or college

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00:16:47,678 –> 00:16:49,568
we are totally game for that,

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00:16:49,568 –> 00:16:51,058
just send it over and we will record

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00:16:51,058 –> 00:16:52,998
the video feedback on whatever you are

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00:16:52,998 –> 00:16:56,108
straggling with or might need help on.

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00:16:56,108 –> 00:16:56,758
That is pretty much it.

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00:16:56,758 –> 00:16:58,028
If you have any questions

463
00:16:58,028 –> 00:16:58,918
please, let us know.

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00:16:58,918 –> 00:17:00,058
You can always email us

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00:17:00,058 –> 00:17:04,978
or click this little icon here to start talking to us in real time

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00:17:04,978 –> 00:17:06,688
and we will start chatting with you

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00:17:06,688 –> 00:17:09,038
and hopefully, solve any problems there.

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00:17:09,038 –> 00:17:11,968
I am super excited that you are LogoCore student.

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00:17:11,968 –> 00:17:13,388
We will do the best to make sure

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that you have a successful free lands career

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00:17:15,258 –> 00:17:18,678
and give you any and all resources to make that happened.

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00:17:18,678 –> 00:17:21,328
Thank you for watching the introduction video

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and I will see you in the next video.