🎨 Learn how to design a visual identity
😍 Save over 40% on any Adobe subscription
There is a huge educational gap in the design industry. We had to learn everything the hard way, but it shouldn’t be like that for you. We’ve designed a curriculum that teaches the required skills to work as a brand designer without spending a fortune on college courses. Each lesson will teach you a specific design theory, provide interactive assignments for practice, and then challenge you with realistic client projects to improve your visual problem-solving skills.
Scavenging through resources to find tidbits of information is wasted time that you’re not using to design. LogoCore’s curriculum was crafted to take an absolute beginner to an intermediate level for them to start accepting freelancing brand identity projects comfortably. Self-taught designers need to spend more time improving their art direction rather than lose precious time to software and workflow issues.
Join thousands of students in our best-selling course to learn logo design, presentation techniques, brand style guides, and logo animation to kickstart a career in brand design.
Introduction to the course, instructors, and Adobe's Creative Cloud.
Video Lessons | 20 mins
Extensive tutorials about Adobe Illustrator's tools and efficient workflows.
Video Lessons | 36 mins
Beginner-friendly approaches on designing vectors with geometric tools.
Video Lessons | 33 mins
Homework assignments to practice masking, lettering, and other Illustrator functions.
Avg. Completion ~30m
Illustrator techniques to create designs that are mathematically accurate.
Video Lessons | 43 mins
Advanced techniques on vectoring complicated sketches with the pen tool.
Video Lessons | 53 mins
Color theory overview to understand RGB, CMYK, and Pantone color systems.
Video Lessons | 21 mins
Interactive assignments to practice efficient vectoring techniques in Illustrator.
Avg. Completion ~3h
Beginner-friendly theory on composition rules to build timeless logos.
Video Lessons | 39 mins
Intermediate logo design theory on visual communication with symbols.
Video Lessons | 33 mins
Advanced theory on producing responsive logo designs for a variety of applications.
Video Lessons | 45 mins
Practice transforming problematic logos into timeless identities.
Avg. Completion ~2h
Learn how to build a creative brief using minimal project information.
Video Lessons | 24 mins
Establish a design strategy to distill the client's goals into core brand values.
Video Lessons | 29 mins
Watch an uncut demo of developing a design pitch from a simple creative brief.
Video Lessons | 70 mins
Choose a creative brief from LogoCore's library and research the project.
Avg. Completion ~2h
Introduction on how to test a logo's potential for real-world usage.
Video Lessons | 21 mins
Communicate the logo's limitations and intentions in a brand style guide.
Video Lessons | 86 mins
Insight on collecting files, preparing style guides, and exporting assets.
Video Lessons | 19 mins
Use the previously assigned creative brief to build a minimal style guide.
Avg. Completion ~3h
Use storytelling techniques to showcase a logo design's full potential.
Video Lessons | 51 mins
Introduction on creating a visual identity presentation using modular elements.
Video Lessons | 50 mins
Create free product and stationary mockups to pitch a logo's potential.
Video Lessons | 79 mins
Use the previously developed logo design and create a presentation for it.
Avg. Completion ~4h
Learn how copyright, trademarks, and registrations function in brand design.
Video Lessons | 15 mins
Understand how to protect your creative work with a detailed contract agreement.
Video Lessons | 25 mins
Introduction to value-based pricing and setting sustainable rates for freelancing.
Video Lessons | 20 mins
Reflect on your current business model and update your workflow on getting clients.
Avg. Completion ~30m
Introduction to After Effects and the commonly used animation tools.
Video Lessons | 31 mins
A full overview of importing logo design and animating unique logo reveals.
Video Lessons | 33 mins
Beginner principles on animating with anticipation, followup, and weight.
Video Lessons | 58 mins
Advanced principles of timing, typefaces, and secondary action animations.
Video Lesson | 48 mins
Join 3042 students in this best-selling course.
YesqArts @yesqarts
LogoCore has taught me how to plan and execute logo designs properly. I learned many behind-the-scenes techniques that I would have never considered beforehand.
I would really like to applaud the team at LogoCore for their visual identity design course. Their curriculum on logo design, grids, and motion design really helped me sharpen my skills as a designer. The video lessons are easy to understand, and the super friendly instructor is always on standby for whatever queries one might have. I thoroughly enjoyed the course and would recommend this to anybody looking to learn logo design.
LogoCore is one of the best online design courses. This course has taught me how to create professional logos, develop presentations for the client, and design a style guide for the final logo. They have video tutorials with homework but don't worry, you will not be alone. The instructors will always help you and give you advice on how to improve. I definitely recommend this course, I've learned a lot!
Svenja Lyon Svenja LyonIn my opinion the courses at LogoCore are the best courses out there. I expected some basic Illustrator class when I first signed up but I was pleasantly surprised how detailed and informative the whole class was. Thank you so much for offering such amazing content.
LogoCore is an amazing course for beginners. It is well worth your money and Kiril, one of the instructors, is available to help you out through the live chat. He is a fantastic teacher that is easy to follow and makes his videos interesting to watch. I would highly recommend this course!
Nicholas A Inclan @inclandesignLogoCore have helped with technical questions and indulged in conversations about different strategy methods and nerd logo discussions. Having the instructor as a resource I can rely on when I get stuck or just being able to ask design & strategy related questions really sets Logocore apart from other courses. I highly recommend Logocore to those who need a good framework to start with.
Chris Corr @Chris_Studios
As someone who was frightened at the skill set that logo design posed, I was hesitant to dive into it. LogoCore made that process hassle-free and fun. Tons of skills can be learned from this class as well as stuff you never would have thought mattered but are crucial. I recommend LogoCore to anybody pursuing logo design.
Callum Finn @callumfinndesignI have dramatically improved since I purchased LogoCore’s Masterclass. The courses are set out in a fantastic way which makes it easy to follow and to stay engaged. The briefs are my favorite part because they give me something to work on in addition to adding more pieces to my portfolio! All in all, LogoCore is the best design purchase I have made.
Jonathan Rudolph @logoinspirationsThe LogoCore Masterclass is by the far the best online logo design Course for beginners and intermediate designers looking to follow their passion in logo design. I have learned tips and tricks from LogoCore to help me in my freelance career, particularly logo animation in Adobe After Effects. LogoCore makes the learning process fun and lets you follow the course at your own pace. Be good to your future self and start today!
All students get frequent homework reviews.
Over 13 hrs of tutorials
Lifetime Access
Adobe discount (two years)
Free Updates
Community Access
Mock Client Projects
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Over 15 hrs of tutorials
Lifetime Access
Free Updates
Community Access
Adobe discount (3 years)
Mock Client Projects
+ Logo Animation Lessons
+ Logo Presentation Mockups
+ Style Guide Project Files
+ Marketplace Priority
+ Verified Certificate
+ LinkedIn Certificate
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Over 15 hrs of tutorials
Lifetime Access
Free Updates
Adobe discount (3 years)
Community Access
Mock Client Projects
Logo Animation Lessons
Logo Presentation Mockups
Style Guide Project Files
Marketplace Priority
Verified Certificate
+ Homework Reviews
+ Private 1:1 Mentoring
+ Video calls with instructor
All classes are a one-time payment for lifetime access. Prices are in USD. Upgrades are available upon request.
A computer (Windows, Mac or Linux) and an internet connection. Our course will cover Adobe Illustrator, Adobe After Effects, and Adobe Photoshop. A free seven-day trial is available for each of those programs. Get the Creative Cloud All Apps plan for only US$19.99/mo with our discount offered to all LogoCore students. (Regular price is US$52.99/mo.)
We recommend the Masterclass for absolute beginners who want to learn the fundamentals of logo design. The video lessons provide a great introduction to learn identity design at your own pace.
The Masterclass + Resources is a great choice for artists who want access to LogoCore’s project files, mockups, and additional animation classes while studying brand design at LogoCore. In addition, students will received a verified certificate to showcase their completed training on a personal portfolio or with employers.
The Mentorship package was introduced to provide personalized feedback, art direction, and individual video replies to students who are serious about pursuing brand design. We’ve seen students improve exponentially faster when their work receives professional comments and improve from feedback that is tailored to their learning style. We only recommend this course to students who plan on completing homework assignments and actively dedicating time towards learning logo design.
Yes! LogoCore students can watch any video lesson, anytime, on any device, and at their own pace.
Students may qualify for Adobe’s Creative Cloud discounts for students. Learn more.
Each video lesson is paired with optional homework assignments. We’ll provide homework, design challenges, interactive motion assignments, and a full library of realistic client projects to help you improve your design skills.
We’ve spent over four years continuously refining the course to understand the most effective way to teach logo design. We’ve been working with students to understand common struggles and adjust the lessons based on their feedback. The entire curricum is designing to teach creatives the essential skills to freelance as brand identity designers.
Our priority is to equip students with the applicable theory and then introduce them to realisitic client projects. Each video lesson pushes a student to learn through a cycle of theory, homework practice, real-world design problem solving, and then repeating the process to strengthen their personal art direction.
We treat Mentorship students as if they were designers working in our studio. Their progress is closely monitored, have on-demand access to the instructors to ask questions, and each of their designs are carefully reviewed to provide insightful feedback.
Mentorship students can request video feedback on any design. There are no limits to the amount of feedback sessions that they can request.
Feedback is limited to six months after submitting the first homework or design for critique. The course’s videos, content, homework, and downloadable files will still be available after the Mentorship period is over.
Students in select programs can request a certificate once they complete our curriculum and requested homework assignments. We award certificates when a student can design a functional visual identity for a minimum of three assigned creative briefs. Students that receive a certificate are promoted by LogoCore to our hiring partners.
Recent student work via our Instagram.
