We’re co-publishing a tutorial alongside YesqArts to explore how to recreate his geometric star logo within illustrator. You will learn new techniques about rotating objects on a specific anchor point, cleaning up complicated geometry, and tricks involving offset paths! If you like this tutorial, you should apply to the Masterclass!
How would you describe yourself?
I am a very quite person, pretty energetic when am around people I’m comfortable with. Learning something new everyday motivates me to rise early. Design lights up my mood, talking about design never ends when you’re with me. I’m very easy to get along with, and I look forward to networking with like-minded individuals.
How did you become a logo designer?
Ever since I was little I loved sketching on the back of all my notebooks. I usually got into a lot of trouble for doing that.
What led you to create your first logo design?
I designed my first logo when my brother was working on a web-app and he urgently needed a logo. I had little knowledge in Photoshop so I decided to design a logo since then I’ve been working on logos.
What led you to create your first logo design?
I designed my first logo when my brother was working on a web-app and he urgently needed a logo. I had little knowledge in Photoshop so I decided to design a logo since then I’ve been working on logos.
Do you have a personal favorite project? Tell us more about it!
I worked on the visual identity of a logistics company I co-founded, sadly we had to put the project on hold due to insufficient financing.
Please share something surprising or amusing that you discovered working in brand design?
I used to think that brand design was just designing a pretty icon. I was surprised to learn it was more about building a visual language for the brand.
Please share something surprising or amusing that you discovered working in brand design?
I used to think that brand design was just designing a pretty icon. I was surprised to learn it was more about building a visual language for the brand.
In your personal opinion, why should companies invest in their logo design?
A logo is the first visual representation your company has, in essence, a logo is your company’s representative in it’s the smallest form, it’s the first thing people see when they learn about a company.
In your personal opinion, why should companies invest in their logo design?
A logo is the first visual representation your company has, in essence, a logo is your company’s representative in it’s the smallest form, it’s the first thing people see when they learn about a company.
What do you think is the future of brand identity design?
Brand Identity would play a huge role in Marketing since humans process images 60,000 times faster than text. The brand identity would be a distinguishing factor in advertising.
What do you think is the future of brand identity design?
Brand Identity would play a huge role in Marketing since humans process images 60,000 times faster than text. The brand identity would be a distinguishing factor in advertising.
Do you remember a challenging logo design project? How did you overcome it?
I remember working on Swiss Transport’s logo. I sketched multiple iterations, and I just couldn’t come up with a solid idea that I felt represented the company. After taking a week break and playing soccer a lot I came up with multiple solid ideas.
How do you kick-start a new logo design project?
I first conduct a design brief so I can learn all about the project’s goals, vision, success metric, etc. Then I pick out words that best represent the brand’s values. A visual research is then conducted to find visuals that match the brand’s values.
What stage do you consider to be the most important part of a project? Why?
I first conduct a design brief so I can learn all about the project’s goals, vision, success metric, etc. Then I pick out words that best represent the brand’s values. A visual research is then conducted to find visuals that match the brand’s values.
Do you have a successful client story? Please share it!
I met an entrepreneur in 2017; He ran a business that was focused on helping millennials excel in their life. His previous logo didn’t translate well on multiple platforms. I offered to redesign the logo and he agreed, just days after the new logo was officially launched, the engagement on his social platforms increased.
